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September 18, 2019
12:58 AM

School's Open Campaign  

Help Us Reduce Child Injuries!

The greatest threat children face today is motor vehicle crashes. While walking, cycling or as a passenger in a motor vehicle, these crashes are the leading cause of death for children ages 3 and older.

The problem escalates during the months kids are in school. Kids are vulnerable for several reasons.

  • They are small and less visible to motorists.

  • It is more difficult for children to judge traffic situations, because their peripheral vision is one-third narrower than an adult's.

  • Children do not always possess the capability to make sound judgments.

  • Children can be easily distracted, especially when around other kids.

In short, kids are not adults - and it's up to drivers to compensate for these differences.


School's Open Campaign
Mahwah Public Schools open Wednesday, September 5th, 2007 for the 2007 - 2008 school year.

We support  AAA's annual School's Open - Drive Carefully! program  which uses colorful graphics and a wide variety of products and publications to deliver this important safety message.

Since AAA began School's Open - Drive Carefully! in 1946, the program has successfully contributed to lowering school-related pedestrian fatalities.

To help protect children, AAA urges motorists to follow these safety tips:

  • Slow down near schools and in residential areas.

  • Drive with your headlights on - even during the day - so children and other drivers can see you.

  • Look for clues such as AAA School Safety Patrollers, bicycles and playgrounds that indicate children could be in the area.

  • Scan between parked cars and other objects for signs of children.

  • Practice extra caution in bad weather.

  • Always stop for school buses that are loading or unloading students.

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